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Social Media Policy

Beauty, craft and conversation shared with care.

At LIMA, social media is an extension of our brand — a space where we share our collections, celebrate craftsmanship, sell our story and connect with the community surrounding LIMA.

Anything published online has the potential to reach a global audience. We therefore communicate with intention, respect and good faith.

Platforms Covered by This Policy

For the purposes of this Policy, social media includes digital platforms and online communities through which individuals and organisations can publish, share and interact with content.

This may include platforms such as:

  • Instagram
  • Facebook
  • TikTok
  • Pinterest
  • YouTube
  • X and similar platforms
  • Blogs and online editorial platforms
  • Other social-media or digital community channels used by LIMA

Official LIMA social media means accounts and channels authorised and operated by or on behalf of LIMA for the purpose of communicating information about our brand, collections, products, campaigns, events and services.

Our Approach to Social Media

LIMA uses social media to bring our world closer to our customers and community — sharing the creativity, heritage and craftsmanship behind the brand while creating meaningful connections with those who discover, wear and support LIMA.

We use our official social-media channels to:

  • Introduce new LIMA collections and individual pieces
  • Share campaign and editorial imagery
  • Celebrate craftsmanship, fabrics, detailing and design
  • Communicate our brand story and creative inspiration
  • Provide information about our bespoke and ready-to-measure services
  • Announce launches, events and other LIMA news
  • Listen to customer feedback and understand our community
  • Respond to appropriate customer questions
  • Share styling inspiration and behind-the-scenes content
  • Build meaningful and trustworthy relationships with our customers and followers

Above all, our social-media presence should reflect the same principles as the LIMA brand itself: considered, respectful, authentic and beautifully presented.

Our Communication Principles

When communicating through our official social-media channels, LIMA aims to act responsibly, respectfully and in good faith.

We therefore endeavour to:

  1. 1Communicate respectfully and professionally
  2. 2Provide information that we reasonably believe to be accurate
  3. 3Correct material inaccuracies where appropriate
  4. 4Respect privacy and personal information
  5. 5Respect copyright, trademarks, image rights and other intellectual property
  6. 6Avoid misleading or deceptive communications
  7. 7Clearly identify advertising, gifted collaborations or commercial partnerships where required
  8. 8Treat our customers, collaborators and wider community with dignity and respect

Our Community

We want LIMA's social-media channels to be welcoming spaces in which customers and followers can engage with the brand and with one another.

We welcome thoughtful comments, questions, feedback and constructive discussion. However, interaction with our accounts must remain respectful.

LIMA reserves the right, where reasonably appropriate, to hide, restrict, report or remove content and to restrict or block accounts that publish material we consider inappropriate.

This may include content that:

  • Is unlawful or encourages unlawful activity
  • Is threatening, abusive, intimidating or harassing
  • Contains hate speech or discriminatory content
  • Defames or deliberately targets another individual or organisation
  • Infringes copyright, trademark, privacy, image or other legal rights
  • Contains obscene, sexually explicit or seriously offensive material
  • Contains spam, scams or unauthorised commercial advertising
  • Impersonates another individual, organisation or LIMA
  • Contains malicious links, viruses or other harmful material
  • Deliberately spreads materially false or misleading information
  • Discloses another person's private or confidential information without permission
  • Is unrelated repetitive content intended to disrupt discussion
  • Otherwise creates a significant risk to the safety or integrity of our online community

Where appropriate, serious matters may also be reported to the relevant social-media platform or authorities.

A respectful community is a beautiful community.

Customer Service Through Social Media

While we endeavour to assist customers who contact us through social media, our social-media channels should not be regarded as our primary Customer Care service.

For questions concerning orders, payments, deliveries, returns, exchanges, bespoke services or personal account information, we may ask you to contact us privately through our designated Customer Care channels.

Please do not publicly post sensitive information such as your home address, telephone number, payment information, passwords or other confidential personal information on our social-media pages.

General Customer Care

For orders, styling advice, account questions and general enquiries.

hello@lima-official.co.uk

Returns & Exchanges

For returns, refunds, exchange requests and delivery issues.

returns@lima-official.co.uk

Comments & Opinions

Comments and opinions posted by customers, followers, influencers, collaborators or other third parties on LIMA's social-media pages represent the views of the individuals who posted them and do not necessarily represent the views of LIMA.

LIMA is not responsible for statements made independently by third parties simply because they appear on, mention or link to one of our social-media channels.

Official announcements and important information concerning LIMA should be verified through our official or authorised LIMA social-media accounts.

Accuracy of Social-Media Content

We take reasonable care when publishing information through our official social-media channels.

However, social-media content may occasionally become outdated, particularly information concerning prices, availability, launch dates, promotions, delivery information or individual products.

Where there is a discrepancy, customers should refer to the current information displayed on the official LIMA website at the time of purchase.

If we become aware that material information published by us is incorrect, we may amend, clarify or remove it as appropriate.

Influencers, Creators & Brand Collaborations

LIMA may occasionally collaborate with influencers, models, photographers, stylists, designers, creators and other partners.

Where content contains advertising or forms part of a commercial relationship, we expect applicable disclosure requirements and advertising standards to be followed.

Unless expressly stated otherwise, opinions expressed by independent creators or collaborators remain their own.

Intellectual Property

Unless otherwise stated, content created and published by LIMA through our official social-media channels — including photography, campaign imagery, videos, graphics, illustrations, written content, logos, designs and other creative material — is owned by or licensed to LIMA and may be protected by copyright, trademark, design and other intellectual property rights.

LIMA content must not be copied, reproduced, altered, distributed or commercially exploited without the permission of LIMA or the relevant rights holder, except where permitted by law or by the functionality of the relevant social-media platform.

Sharing or reposting our public content using the platform's standard sharing functionality is generally welcomed, provided the content is not altered or presented in a misleading manner.

Customer & User-Generated Content

We love seeing how our customers make LIMA their own.

Customers may choose to tag LIMA, mention our official account or share photographs and videos featuring LIMA pieces. However, tagging or mentioning LIMA does not automatically transfer ownership of your content to us.

If we would like to reproduce customer-created content for wider promotional or commercial purposes, we may contact the creator to request the appropriate permission where required.

Where permission is granted, we may agree with the creator how and where that content may be used.

Your creativity inspires us — and we always ask before we share.

Privacy

Any personal information collected through our social-media activities will be handled in accordance with applicable data protection requirements and our Privacy & Cookies Policy.

Customers should be aware that social-media platforms are operated by third parties and have their own privacy policies, terms and data-processing practices.

LIMA does not control the way independent social-media platforms process information.

Third-Party Links

Our social-media accounts may contain links to third-party websites, publications, creators or other external resources.

Links are provided for information or convenience and do not necessarily represent an endorsement by LIMA.

We are not responsible for the content, security, availability or privacy practices of independent third-party websites or platforms.

Social-Media Availability

Social-media platforms are operated by independent third parties.

We cannot guarantee that a particular LIMA social-media account, post, feature or platform will always remain available.

LIMA may amend, suspend or discontinue its use of any social-media channel at any time.

Changes to This Policy

The digital and social-media landscape continues to evolve.

We may therefore review and update this Social Media Policy periodically to reflect changes to our business, social-media platforms, applicable standards or legal requirements.

The latest version of this Policy will be made available through the LIMA website.

Contact LIMA

For questions regarding LIMA, our collections or this Social Media Policy, please contact us:

Lima International
43 - 45 Church St
Wednesbury
West Midlands
WS10 9DU
United Kingdom

hello@lima-official.co.uk

We are here to help and will respond to your enquiry as soon as we can.

Lima

Timeless by Design.

Wear Beautifully. Live Timelessly.