Privacy & Cookies
Policy

When you visit the LIMA website, create an account, make a purchase, enquire about our collections, use our bespoke or made-to-measure services, subscribe to our communications, participate in a promotion or contact our Customer Care team, we may collect personal information about you.

Depending on how you interact with LIMA, this may include:

Where payments are processed by a third-party payment provider, your full payment-card information may be handled directly by that provider rather than stored by LIMA.

When you browse the LIMA website, certain technical and usage information may be collected automatically.

Depending on your device, browser and cookie preferences, this may include:

Information collected through cookies and similar technologies helps us understand how our website is being used, improve its performance and provide a more refined and personalised online experience.

Where required by law, non-essential cookies and tracking technologies will only be used with your consent.

When you enquire about or purchase a LIMA bespoke or made-to-measure service, we may need to collect additional information necessary to provide that service.

This could include measurements, sizing information, fit preferences, design selections, alteration requirements and other information you choose to provide in connection with your garment.

We will use this information for the purpose of managing your enquiry, creating or altering your garment and providing the service you have requested.

We may use your personal information to:

We will not use your personal information in a manner that is incompatible with the purposes for which it was collected unless permitted or required by law.

Under UK data protection law, we must have an appropriate lawful basis for processing personal data.

Depending on the circumstances, we may process your information because:

Where processing is based on your consent, you may withdraw that consent at any time.

Where permitted, we may contact you about LIMA collections, new arrivals, private releases, events, editorial stories, services and other brand news that we believe may be of interest to you.

You can change your marketing preferences or unsubscribe at any time by using the unsubscribe option provided within our marketing communications or by contacting us.

Unsubscribing from marketing will not prevent us from sending essential service communications relating to an order, return, account or other transaction with LIMA.

We do not sell your personal information.

We may need to share limited personal information with carefully selected third parties where necessary to operate our business and provide our services.

We expect service providers processing personal information on our behalf to handle that information appropriately and securely.

Some of the service providers or technology platforms used by LIMA may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps, where required, to ensure that suitable safeguards are in place for the protection of your information.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, contractual and regulatory requirements.

The appropriate retention period will depend on the nature of the information and why we hold it.

For example, we may retain:

We take reasonable technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

However, no internet-based service can guarantee absolute security. We therefore encourage customers to use strong passwords and to keep account and login information confidential.

Depending on the circumstances and subject to applicable law, you may have the right to:

These rights are subject to certain legal limitations and exemptions.

If you wish to exercise any of your data protection rights, please contact LIMA using the contact details provided below.

We may need to verify your identity before completing certain requests in order to protect your information.

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

The LIMA website may contain links to third-party websites, social-media platforms or services.

If you follow a link to another website, that organisation may collect and process your information under its own privacy policy.

LIMA is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the relevant privacy policy before providing personal information to another organisation.

Cookies are small data files stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies and similar technologies help websites operate effectively and can be used to remember preferences, maintain shopping baskets, understand website performance and, where you consent, personalise content or advertising.

Cookies do not necessarily identify you directly, although some information collected through cookies may constitute personal data when combined with other information.

LIMA may use cookies and similar technologies to:

Some cookies are necessary for the LIMA website to operate.

These may support functionality such as website security, shopping baskets, checkout, payment processing and account access.

Because these cookies are required to provide the website or a service you have requested, they may not require consent in the same way as non-essential cookies.

Functional cookies may allow our website to remember choices you make, such as language or other preferences, to provide a more personalised experience.

Where consent is required, these cookies will only be activated after you have provided it.

Analytics cookies help us understand how visitors interact with the LIMA website.

They may provide information about which pages are visited, how customers navigate through the website and how effectively the website performs.

We use this information to improve our digital experience.

With your consent, we may use advertising or targeting technologies to understand the effectiveness of our campaigns and present advertising that may be more relevant to your interests.

These technologies may be provided by third-party advertising or social-media platforms.

Information collected through these technologies may also be processed by these third parties in accordance with their own privacy policy.

When you first visit the LIMA website, you may be presented with a cookie-management tool allowing you to accept, reject or customise non-essential cookies.

You can change your preferences where the website's cookie-management functionality allows you to do so.

You can also manage cookies through your browser settings. Please be aware that disabling certain essential cookies may affect the functionality of the website, including features such as your shopping basket, account or checkout.

We may update this Privacy & Cookies Policy from time to time to reflect changes to our business, website, technology, services or legal obligations.

The latest version will be published on this page.

We recommend reviewing this policy periodically to remain informed about how LIMA handles your personal information.

If you have questions about this Privacy & Cookies Policy, wish to exercise your data protection rights or have concerns about how your information is being handled, please contact us:

We are here to help and will respond to your enquiry as soon as we can.